Leading fast-food restaurant Chick-Fil-A used Twitter to roll-out the announcement of the launch of Smokehouse Sauce, a new BBQ sauce intended to replace the old recipe. Fans were not pleased: Through monitoring Twitter data, Chick-Fil-A saw that 72% of their followers harbored negative sentiment about the product switch. The data informed their next move: The fans wanted the old recipe. Using Twitter data allowed Chick-Fil-A to pivot quickly and reintroduce the original BBQ Sauce recipe that their fans love; the data showed a 92% positive fan sentiment upon the recipe’s return. Time was saved and better product decisions were made by leveraging Twitter data.