Twitter presents:

The untapped power of social data

73%

of marketers say companies that fail to effectively use social data analysis won't survive in the long run.

64%

of marketers believe their senior leaders don't fully grasp the power of social data.

63%

of marketers admit that they're personally unclear how social data can benefit their business

Social data doesn't just inform marketing; it informs every aspect of your business.

Product Development
Customer Service
Operations
Sales
Finance
Market Research
PR / Media Relations
Customer Experience
Research and Development
Human Resources
Marketing

Anyone who understands this - and figures out how to unlock insights across their entire company - may quickly become the organization's most valuable employee.

That is how you build a brand and launch something new.

With 13 years of public conversations and growing,

The insights found in our data are unparalleled.

With our public historical and realtime conversational data - especially at times when those conversations matter the most - Twitter has become the perfect place to discover game-changing insights across your entire business.

Findings are based on a recent Twitter survey conducted online by The Harris Poll in December 2018.  Over 450 marketing directors based in the U.S. provided input on the topic of social data.

 

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