Using social data to drive qualitative insight


In this episode of #TwitterTalk, discover how you can obtain better insights through social data on topics that matter to you!

Watch the video to explore:

  • How real conversations on social provide different research insights than traditional methodologies.
  • Why we need to shift the focus to qualitative social data rather than focus on the quantitative side of unstructured social data.
  • Why humans are still needed to interpret social data, despite improvements made by machine learning and natural language processing.

Ready to learn more about how you can leverage social insights from real-time conversations happening on Twitter?