Twitter presents:
The untapped power of social data
73%
of marketers say companies that fail to effectively use social data analysis won't survive in the long run.
64%
of marketers believe their senior leaders don't fully grasp the power of social data.
63%
of marketers admit that they're personally unclear how social data can benefit their business
Social data doesn't just inform marketing; it informs every aspect of your business.
Product Development
Customer Service
Operations
Sales
Finance
Market Research
PR / Media Relations
Customer Experience
Research and Development
Human Resources
Marketing
Anyone who understands this - and figures out how to unlock insights across their entire company - may quickly become the organization's most valuable employee.
That is how you build a brand and launch something new.
With 13 years of public conversations and growing,
The insights found in our data are unparalleled.
With our public historical and realtime conversational data - especially at times when those conversations matter the most - Twitter has become the perfect place to discover game-changing insights across your entire business.
Findings are based on a recent Twitter survey conducted online by The Harris Poll in December 2018. Over 450 marketing directors based in the U.S. provided input on the topic of social data.
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