of marketers say companies that fail to effectively use social data analysis won't survive in the long run.
of marketers believe their senior leaders don't fully grasp the power of social data.
of marketers admit that they're personally unclear how social data can benefit their business
Social data doesn't just inform marketing; it informs every aspect of your business.
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Anyone who understands this - and figures out how to unlock insights across their entire company - may quickly become the organization's most valuable employee.
That is how you build a brand and launch something new.
With 13 years of public conversations and growing,
The insights found in our data are unparalleled.
With our public historical and realtime conversational data - especially at times when those conversations matter the most - Twitter has become the perfect place to discover game-changing insights across your entire business.
Findings are based on a recent Twitter survey conducted online by The Harris Poll in December 2018. Over 450 marketing directors based in the U.S. provided input on the topic of social data.
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